Business adventures book


“Business Adventures remains the best business book I've ever read.” —Bill Gates, The Wall Street Journal What do the $ million Ford Motor Company. Business Adventures book. Read reviews from the world's largest community for readers. This business classic written by longtime New Yorker contribut. Since Bill Gates blogged about his admiration for the John Brooks book Business Adventures, it has been reshelved at the top of the site and NYT bestseller lists. Business Adventures isn’t new, but it’s beloved by business tycoons like Gates and Warren Buffet for the.

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Business Adventures Book

Bill Gates's favorite book, Business Adventures, is also a nightstand staple of Warren Buffett. Find out why two of the world's most successful. Business Adventures, by John Brooks, is the best business book I've ever read. Unfortunately, it is not easy to find. The book went out of print in. Bill Gates shares his thoughts on his favorite business book, “Business Adventures” by John Brooks, which was recommended to him by.

I often think that we spend too much time on the numbers in business, and not enough time on the qualitative reasoning that goes into making good business decisions. This particular book gained some notoriety of late when both Bill Gates and Warren Buffett said they were fans of the book. Could a book get a more powerful set of recommenders? Unlikely, and as a result, the book was pulled back into print. We have experienced much the same with "flash crashes" recently. They had a hard time figuring it out as well. Does that never happen today? What of New Coke? Various Microsoft products?

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Find out why two of the world's most successful men love this book so much. Of the book, Gates writes: Instead he uses prose and stories to introduce characters, then shows how things went for them.

7 timeless lessons from Bill Gates' favorite business book

Business Adventures by John Brooks. Read or listen to the main points of this title. Read or listen to the main points of this title in just 15 minutes. Get the key ideas on Blinkist. Start free Blinkist trial.

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Post Eureka: What's this one's USP? Well, Bill Gates wrote on his blog recently … Bill Gates has a blog? Yes, Gates Notes. He couldn't manage Gates Posts? Get it? Apparently, that opportunity for a cheap pun passed him by.

Regardless, he called it the best business book he's ever read. Warren Buffett lent it to him 23 years ago. I bet people started snapping it up after that. Don't tell me — Wall Street suits have descended on secondhand bookshops and caused a brisk and unexpected spike in the market?

Not quite, but the digital publisher Open Road Media did quickly step in. Brooks said that the executives never even considered failure an option, creating an entire Edsel division and signing distribution contracts with dealerships before the vehicle was completed.

The stock market took a nose dive in the summer of , and people stopped downloading mid-priced cars. The Edsel was set to launch in Despite the countless mistakes that Ford's leadership made with the Edsel, Brooks found that no one would take responsibility for the failure and instead felt they had done everything right.

Business Adventures: Twelve Classic Tales from the World of Wall Street

Edsel marketing manager J. Doyle even told Brooks: What they'd been downloading for several years encouraged the industry to build exactly this kind of car. We gave it to them, and they wouldn't take it. Well, they shouldn't have acted like that. Brooks also told the story of the price-fixing scandal among 29 electric companies.

He looked particularly at the biggest party involved, General Electric, where employees worked on their own to profit from their illegal actions.

Brooks wrote that even after researching the case thoroughly, he couldn't tell if the higher-ups were responsible or at least aware of the price fixing because GE had a culture in which nobody seemed to communicate with one another. Multiple employees even testified that their bosses would often say things with a wink, making it difficult to ascertain if what they just said was what they actually meant.

Brooks wrote that, "the clear waters of moral responsibility at G. Profile icon An icon in the shape of a person's head and shoulders.

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Business Adventures

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